Brazil World Cup Checklist
from Business'n'Idea, the business developer
Brazil World Cup Checklist is an online checklist and information website for travellers to the Brazilian World Cup.
What's new?
28/5/2014: official website launch
Current objectives
28/8/2014: more destinations added
28/11/2014: library of checklist-based travel guides
Origins
Brazil is both a fantastic party destination and a very dangerous trip, mixing the best cocktails on earth and the most dangerous gang wars. I was trying to tell a friend to make sure he packed all he needed for the World Cup when I realised there were many things he already had. Why not create a personalised list of things he didn't already have?
Duration so far
May 2014
Team
Travis Sindar, travel specialist and customer assistant a travel agency.
Need being addressed
Get a personalised list of things to bring to the World Cup in Brazil
Identified competitors
None.
Potential partners
Travel blogs, friends of people who are going to Brazil.
Business model
Downloads are paid but the rest of the website is free.
Marketing
Video in progress, social networks, affiliation with other websites.
Product being developed
Downloads for people to take away with them while travelling.
Strategy
Get travellers on board to update the list and make it as consistent as possible.
Starting hypothesis
Travellers to the Brazilian World Cup will use a checklist to make sure they bring all they need on the trip.
Done so far
28/5/2013: business page created.
No comments:
Post a Comment