Empire of the loo

Empire of the loo

from Business'n'Idea, the business developer

Online shop specialised in bathroom decorations.

What's new?

9/8/2013: identifying key resources.

Current objectives

9/11/2013: 100 clients

9/2/2013: 2000 clients

Origins

I was having a laugh with my friends when I realised it could work. Could it ?

Duration so far

Since June 7th 2013.

Team

One person, Adam, from Mexico.

Need being addressed

Bathrooms are usually very boring places, this projects offers great decoration ideas.

Identified competitors

None.

Potential partners

Retailers, supermarkets, blogs like http://www.huffingtonpost.com/2010/10/29/14-of-the-most-ridiculous-bathroom-products_n_776162.html, designers.

Business model

Online shop.

Marketing

Adwords, magazines, blogs, competitions.

Product being developed

Online shop using prestashop.com

Strategy 

Create the website and gather products
Create a community using social networks, aim for buzz
Hire people to manage more products

Starting hypothesis

Being original will create buzz and sell items.